Sergio Caredda

Sergio Caredda

Head HR Business Partner DTC, EMEA

VF Corporation

Sergio Caredda joined VF in 2015, managing the creation of the HR function for Retail in EMEA and creating a team that today stretches cross brand around 12 countries in Europe. Before joining VF he worked for Deloitte in Luxembourg, and for the Diesel group in Italy. Passionate about Retail and the role of People Productivity, together with his team he is behind the current set-up for the over 3500 retail employees of VF across Europe.

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day 2

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Work Revolution

Room D204

ROUNDTABLE | Employee Journey in Retail: Bridging the Omnichannel Experience

Sergio Caredda Head HR Business Partner DTC, EMEA VF Corporation
VF with its unique brand portfolio (Vans, Timberland, The North Face for example) is focused on developing a more retail centric business approach. To achieve this, Store Associates need a specific focus. By creating a dedicated Employee Journey, linking technologies, processes and tools, you can ensure a real value creation for the employees and the company. Preparing for true omni-channel experience for the end customer. A not so easy journey, with some bumps on the road.

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