VF with its unique brand portfolio (Vans, Timberland, The North Face for example) is focused on developing a more retail centric business approach. To achieve this, Store Associates need a specific focus. By creating a dedicated Employee Journey, linking technologies, processes and tools, you can ensure a real value creation for the employees and the company. Preparing for true omni-channel experience for the end customer. A not so easy journey, with some bumps on the road.