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US networking startup Linq raises $2.5m Seed round

Meet new HR tech startup Linq.

Allie Nawrat

Linq networking
Credit: Lelia Milaya via Twenty20.

Networking is ripe for tech disruption. Unleash Your People

  • Say hello to the Linq, a new HR tech startup.
  • Linq is a modern networking company that aims to help individuals and companies build better connections.

Professional networking is undergoing a digital transformation.

Just a week after new professional social network Polywork launched with $3.5 million, Alabama-based modern networking startup Linq has closed a $2.5 million Seed round.

The investment round was led by Mucker Capital. Alabama Futures Fund and Bill Smith, founder of Shipt, where all three founders of Linq previously worked, also participated.

{Read more: The dawn of employee-centric business]

Linq co-founder and CEO Elliot Potter commented: “The last year at Linq has been marked by rapid growth and solidifying the market that we’re serving.

“This investment couldn’t come at a better time, as we are poised for more breakout growth as the world reopens.

“The pandemic accelerated demand for smart, contactless engagement capabilities like ours, and we don’t see that ever going away.”

Mucker capital partner Omar Hamoui added: “The future will require more robust technologies to bridge the gap between in-person and online networking and relationship building.

“We believe Linq’s innovative product suite is uniquely positioned to capture this growing market opportunity.”

Linq plans to use the seed funding to continue to grow its team and add new products to its portfolio.

The company’s networking platform relies on QR codes and near field communication (NFC) technology to enable individuals to share information with one another.

It does this with the help of its NFC embedded products, which include customizable electronic business cards and wearables, such as bracelets and apple watches. These products then connect to a smartphone app with the help of QR codes.

As well as helping individuals network better, Linq has built a team-based version of its platform. This allows companies to create branded business cards, build a template for each team member’s Linq profile so they are sharing consistent information with the outside world.

Linq teams also allows these employers to access to real time analytics about their team’s networking success.

Organizations that already use Linq include Tesla, Shipt, Harvard Medical School and Macy’s.

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