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How to develop your recruitment advertising strategy

Insights to help you better allocate resources, reach candidates, and understand the impact that data can have on your processes and results.


Unleash Your Recruitment Advertising The Definitive Guide to Recruitment Advertising from Appcast.

  • As with the larger world of advertising, recruitment advertising continues to evolve as new technologies and access to data allow for improved targeting.
  • Effective recruitment messaging recognizes the nature of work today and acknowledges how the world and economic events, technology, and changing consumer preferences are catalysts for change.
  • This guide from Appcast helps identify the role of technology; how to set goals and define expectations; how best to allocate resources; creating job ads; how to achieve the best reach with those ads and where to post them; and how to leverage data.

download The Definitive Guide to Recruitment Advertising from Appcast

Talent acquisition is a difficult task. And recruitment advertising – just one piece of the puzzle – is a crucial piece. But there isn’t a ‘one size fits all’ methodology for success. So, where do you begin?

Recruitment advertising encompasses all communication that a hiring organization uses to generate candidate interest. This includes copy and other media shared at career sites; posts and videos on social channels; print ads; print brochures; out-of-home (OOH) advertising, such as billboards and ads on bus stop shelters; radio and television spots; candidate correspondence — and, of course, job postings, which are the primary focus of this guide.

Effective advertising messaging is driven by the intersection of two points of view: those of the seller and buyer. In recruitment advertising messaging, the sellers are the hiring organization and the buyers are the candidate.

This guide from Appcast will help you develop a recruitment advertising strategy or hone your existing one. There’s no time like the present to up your game. The candidates you seek are out there—you just need to find them before someone else does.

This guide will help you understand how to:

  • Set goals and define expectations
  • Allocate resources
  • Analyze job requirements
  • Create job ads, with attention to job title and job description best practices

…plus, much more actionable information to help you further your recruitment advertising goals. Download it today!

DOWNLOAD the guide by filling out the form on this page.

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