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Report

Static Recruitment Marketing is Dead

The most successful companies are powered by knowing insights into what candidates are asking and acting on those insights in their employer brand strategy.

Partner Content: PathMotion

Section:

Leader

Unleash Your Employer Brand Focus on what candidates are asking your employees for your recruitment marketing strategy.

  • Listening to candidates and honing in on the career topics they want information on has never been more challenging and critical to the future success of companies.
  • Never has this ever been so evident than during the COVID-19 pandemic. We have undoubtedly fallen into unknown territory.
  • PathMotion recently conducted some research to help improve recruitment marketing, highlighted in this report. By better understanding exactly what hot topics job candidates have been asking your employees over the past three years, they have developed key insights that will transform your future candidate marketing efforts.

Unleash Your Employer Brand Focus on what candidates are asking your employees for your recruitment marketing strategy.

  • Listening to candidates and honing in on the career topics they want information on has never been more challenging and critical to the future success of companies.
  • Never has this ever been so evident than during the COVID-19 pandemic. We have undoubtedly fallen into unknown territory.
  • PathMotion recently conducted some research to help improve recruitment marketing, highlighted in this report. By better understanding exactly what hot topics job candidates have been asking your employees over the past three years, they have developed key insights that will transform your future candidate marketing efforts.

The most successful companies are powered by knowing insights into what candidates are asking and acting on those insights in their employer brand strategy.

How do you answer candidates’ questions and disseminate content most effectively?

Discover what topics candidates are asking in your industry and why your employees are the best people to answer their questions. PathMotion also explores the need for showing transparency and enabling content to be easily available for everyone – question views (not just the questions asked) are critically important indicators of recruitment marketing success.

From this new research, you can put our candidate insights into practice, improving and adding value to the candidate experience and your career site content, all while ensuring your company is flexible, agile and responsive.

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Discover the top 5 insights into what topics candidates want insights on and how this will shape your employer brand strategy, now and in the long term. Find out how to put this into practice with consideration of how to allocate your time and budget on content creation, technologies and strategies.

UNLEASH Report