Supporting a Remote Workforce through a Company Culture Shift

Unleash Your Company Culture Building on communication and trust for a unified and supportive company culture whilst working remotely.

• A 2020 survey showed that culture is important for 83% of employees when choosing where to work.
• Effective communication is a cornerstone of a successful culture with 80% of remote workers believing that more frequent team communications would improve intrapersonal relationships.
• During periods of disruption, employees’ desire for being recognized increases by about 30%.

Employees and leadership teams alike have been surprised by the relative ease and efficacy that working from home offers, meaning more companies are likely to embrace elements of remote work moving forward. Indeed, it seems like a ‘new work order’ is already here, with giants like Twitter announcing their employees can now opt to work remotely permanently.

So what does this mean for company culture? And does culture actually even matter outside of a traditional office environment?

In this time of transition, companies need soft skills such as communication, empathy, and trust and teams need to be unified in support of their company’s vision, mission and core values in order for culture to flourish. Fortunately, these skills are not bound to any geographical location.

Follow the 7 strategies explained in this guide to foster a strong company culture – whether your teams work from home or in the office.

The nature of the way we work is changing and we are waking up to the realization that a company’s culture is not dependent on the four walls of an office, espresso machines, or ping pong tables. It’s not even reliant on us being in the same city. In fact, when working remotely, culture itself becomes the “office” environment,
creating important markers for purpose, participation, connection and impact. We’ve all heard horror stories of toxic company cultures, so using the strategies highlighted in this report will help you to foster a thriving company culture that will intrinsically motivate your team and encourage loyalty and pride.