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Building a Strong Coaching Culture

How can you enable a coaching culture in order to drive engagement and productivity?


@jchernitsky via Twenty20

Unleash Your Coaching Culture Trust, willingness to learn, cooperation and a growth mindset are all combined in a successful coaching culture.

  • 94% of executives and 88% of employees consider a distinct workplace culture important to organizational success.
  • Coaching can improve communication skills by 42% and increase productivity by 39%.
  • 62% compared with 50% of organizations with strong cultures reported significantly higher engagement.

Download the SparkUs Report – Building a Strong Coaching Culture

At the core of every organization is its culture—its identity, its people, and its heritage. Building a strong coaching culture is crucial for a future proof business. This has become even more challenging since the beginning of COVID-19. Remote working, though decision-making and uncertainty of this period has added more stress to everyday operations – and to every level of the workforce. Therefore, any initiative that keeps the company culture alive is vital more than ever.

One of the important assets an organization can adopt is the coaching mindset, in order to create motivation, adapt to challenging circumstances, and empower teams to reach business goals. However, this coaching mindset needs to seep into the company culture in order to drive engagement and productivity- and yet many companies aren’t seeing the benefits of the coaching programs they want. The disconnect? Implementing a coaching culture throughout the entire organization.

Scaling coaching to the masses is a challenge. Check out real-life examples of how to overcome these limitations by optimally combining tech and human in this Report from SparkUs.

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