Belinda Parmar OBE is the CEO of The Empathy Business and pioneer of the world’s first empathy index, launched in the Harvard Business Review and now in its fourth year. Belinda is making the business world a more empathic place and is currently Empathy-In-Residence at Barclays Bank. She believes that now, more than ever, the business world needs more empathy as only one in ten of us are engaged in our jobs. Her work has resulted in new empathy departments being created in global companies. She is also the founder of the Little Miss Geek campaign, which was supported by 40 Members of Parliament, which inspired girls to become technology pioneers. Belinda was appointed a Young Global Leader in 2014 by the World Economic Forum which is a community of over 800 enterprising, socially-minded men and women selected under the age of 40, who operate as a force for good to overcome barriers that elsewhere stand in the way of progress. Belinda was awarded an OBE for bringing more women into the UK’s technology industry in the 2014 Birthday Honours. She is the author of The Empathy Era and Little Miss Geek (second edition.) Belinda has set up an ‘empathy nudge unit’ and created the first ever empathy metric in one of Europe’s largest banks.